Energy
Streamline the customer experience for fuel marketing
Digital disruption affects every business. Digital solutions that automate, speed, and improve the customer experience are a potent ally for fuel retailers.
The decision-making process for fuel retailers about digital transformation is influenced by five important themes, according to experts in the field of fuel retail. See how gasoline retailers' investments in digital have the potential to enhance the consumer experience and alter their business models by reading our Fuel Retail Study 2018 .
Fuel retailers need to be able to spot new risks and opportunities and respond quickly. The Managing Directors of WorkMate, Neale Johnson and Brian Gray, claim that digital technology offers the capabilities required to complete this.